Yandex Business is a platform that offers a wide range of online services for businesses, such as web analytics, advertising, customization tools, and e-commerce solutions. It is a product of Yandex, which is a Russian multinational corporation that specializes in internet-related products and services.
Yandex Business provides various advertising options for businesses, including contextual and display advertising, mobile advertising, and direct advertising. Its web analytics service, Yandex.Metrica, helps businesses track their website's traffic, user behavior, and conversion rates.
The platform supports customization tools like Yandex.Direct to help businesses create customized campaigns and landing pages, and also offers an e-commerce solution known as Yandex.Market that enables businesses to sell their products online.
Yandex Business is popular in Russia and other neighboring countries, with a user base consisting of both small and large businesses. It is constantly evolving and adding new features to keep up with the latest trends in digital marketing and e-commerce.
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